Don't rely on government to police ad claims. More than 98% of supposedly natural and environmentally friendly products sold in the U.S. make false, unsubstantiated or misleading claims, environmental consultants testified before Congress recently. More here in the Guardian. And a report in today's USA Today states that since May 2000, the FTC (Federal Trade Commission) has taken legal action against only three companies for violating "Green Guide" guidelines about making enviro-friendly claims.
