Friday, August 14, 2009

Crunch: feel hungry yet?

Do chips taste better when an ad describes their crunch? Is popcorn more flavorful if its aroma is featured in an ad? Yes, says U of Michigan researchers with a tasty assignment. They report that multisensory advertising - ads that describe taste, smell, texture, sight and sound - enhance consumers' taste perception. Why? Because taste is generated from multiple senses.