The Story of Stuff:
Features enviro expert Annie Leonard. Great video piece on resource cycle, toxins, ecological imbalance, cycle of waste, waste stream, damage to societies, planned obsolescence, golden arrow of consumption, closed loop production. Concise, engaging scripting and amusing visuals. Short, smart and worth watching.
http://www.storyofstuff.com:80/index.html
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, December 6, 2007
Wednesday, August 1, 2007
Trade Showing Off
TS2
The Trade Show About Trade Shows
www.ntpshow.com
July 31-Aug. 2
Washington, DC
How do you stage a successful event? Take some tips from the coach – The Tradeshow Coach Susan Friedmann:
* Push the Right Hot Buttons:
For those “Have the Best” folks, offer something exclusive – and never discount (which creates the perception “it’s not worth full price”). Those high achievers? Come up with an opportunity to earn awards.
Button-pushing with Power players? Indicate they are in control, show attention to detail, stroke their ego. The person who asks the questions is actually the one in control – by leading the conversation in the direction you want to go.
* Create a want:
Most people most of the time don’t really know what they want. How many people wanted an iPod before it was marketed?
* Listen to Effective listeners...who, notes Friedmann:
Limit their own talking.
Show their interest.
Avoid letting your mind wander.
Ask questions.
Don’t jump to conclusions.
Listen for the main idea.
Turn off their own worries.
Prepare in advance.
React to ideas, not to the person.
Notice nonverbal language.
Take notes.
Get feedback..
Defer judgment.
Listen for the other person’’s feelings and situation.
Pay most attention to content, not to appearance.
Avoid sidetracking remarks.
Do one thing at a time.
Maintain eye contact.
Avoid emotional reactions.
Give affirmative and affirming statements.
Invite additional comments.
Maintain patience and concentration.
Stay present.
Trends:
* Green Exhibiting. Eco-Systems creates sustainable exhibits and boothware. PMSI has corn-based biodegradable badge holders.
* Wow Factors: Create an experience and memory with demos, skits, game shows, choreography, videos, audio, robots, singers. Tradeshow research indicates that live presentations are the 3rd most important reason why people remember an exhibit. Numbers one and two: Booth size and product interest.
* Video Massage Chairs!
Quote of note: Triad Creative Group CEO Theodore Lasser: “It is our obligation to be good shepherds of our resources and advise others how to do so as well...we need to steer our industry away from traditional materials and fabrication techniques whenever possible.” He unveiled a Certified Green certificate based on the US Green Building Council’s and LEED criteria.
Resources:
Sponsorship: A Key Powerful Marketing, Effective Giveaways, The Power of Buzz, Out-Foxing the Competition
www.thetradeshowcoach.com
Competitive Edge tradeshow expertise led by Jefferson Davis
http://www.tradeshowturnaround.com
Trendwatching
www.trendwatching.com
“Riches in Niches: How to Make it Big in a Small Market” by Susan Friedmann
“Experience Economy” by James Gilmore, who contends we’ve transitioned from a goods economy to an experiential economy. Commodities are wrapped in experiences to sell them today.
“Free Prize Inside” by Seth Godin
“The Anatomy of Buzz” by Emanuel Rosen, who notes the need today to create buzz that travels through “invisible networks” that link people.
The Trade Show About Trade Shows
www.ntpshow.com
July 31-Aug. 2
Washington, DC
How do you stage a successful event? Take some tips from the coach – The Tradeshow Coach Susan Friedmann:
* Push the Right Hot Buttons:
For those “Have the Best” folks, offer something exclusive – and never discount (which creates the perception “it’s not worth full price”). Those high achievers? Come up with an opportunity to earn awards.
Button-pushing with Power players? Indicate they are in control, show attention to detail, stroke their ego. The person who asks the questions is actually the one in control – by leading the conversation in the direction you want to go.
* Create a want:
Most people most of the time don’t really know what they want. How many people wanted an iPod before it was marketed?
* Listen to Effective listeners...who, notes Friedmann:
Limit their own talking.
Show their interest.
Avoid letting your mind wander.
Ask questions.
Don’t jump to conclusions.
Listen for the main idea.
Turn off their own worries.
Prepare in advance.
React to ideas, not to the person.
Notice nonverbal language.
Take notes.
Get feedback..
Defer judgment.
Listen for the other person’’s feelings and situation.
Pay most attention to content, not to appearance.
Avoid sidetracking remarks.
Do one thing at a time.
Maintain eye contact.
Avoid emotional reactions.
Give affirmative and affirming statements.
Invite additional comments.
Maintain patience and concentration.
Stay present.
Trends:
* Green Exhibiting. Eco-Systems creates sustainable exhibits and boothware. PMSI has corn-based biodegradable badge holders.
* Wow Factors: Create an experience and memory with demos, skits, game shows, choreography, videos, audio, robots, singers. Tradeshow research indicates that live presentations are the 3rd most important reason why people remember an exhibit. Numbers one and two: Booth size and product interest.
* Video Massage Chairs!
Quote of note: Triad Creative Group CEO Theodore Lasser: “It is our obligation to be good shepherds of our resources and advise others how to do so as well...we need to steer our industry away from traditional materials and fabrication techniques whenever possible.” He unveiled a Certified Green certificate based on the US Green Building Council’s and LEED criteria.
Resources:
Sponsorship: A Key Powerful Marketing, Effective Giveaways, The Power of Buzz, Out-Foxing the Competition
www.thetradeshowcoach.com
Competitive Edge tradeshow expertise led by Jefferson Davis
http://www.tradeshowturnaround.com
Trendwatching
www.trendwatching.com
“Riches in Niches: How to Make it Big in a Small Market” by Susan Friedmann
“Experience Economy” by James Gilmore, who contends we’ve transitioned from a goods economy to an experiential economy. Commodities are wrapped in experiences to sell them today.
“Free Prize Inside” by Seth Godin
“The Anatomy of Buzz” by Emanuel Rosen, who notes the need today to create buzz that travels through “invisible networks” that link people.
Wednesday, July 25, 2007
Meeting About Meetings
Meet with Success
Experient
July 24, 2007
Washington, DC Convention Center
* Marketing Zing:
Todd Charlebois, president, Attendance Marketing, Inc. and Marian Calvin, Experient’s VP of communications, teamed up for a terrific presentation on marketing. Though meeting industry-focused, the lessons can be applied in other fields. Samples of enlightenment:
Aim marketing efforts at the heart more than the head.
Get your board on board.
Promote your brand image consistently and constantly across media.
With info just a Google search away these days, you’ll attract more prospects by offering “what you NEED to know,” not “what you CAN know.”
Holding a conference? Make sure your program is fluid enough to accommodate timely issues and opportunities to be relevant. Remember: ignoring an issue will not make it go away.
Broadcast fax’ing is making a comeback: “what can be faster than sending a bulleted sheet of real paper?”
Market outside the box: Example: one humane society raised awareness by setting up petting stations near post offices, since petting an animal has been proven to reduce stress.
Market your organization post-event, not just pre-event. That’s the time to lock attendees in, at lower rates, for your next event.
Cancellations? Instead of refunding money, apply the fee towards your next event.
* Food and Beverage: Appeal to not only taste, but the other senses, as shown by the savvy staff of Centerplate, the food service contractors for the Washington Convention Center. Attractive presentation examples included serving sushi condiments in hollowed-out lemons and creative vegetarian alternatives to meet the growing demand for meat/dairy-free choices.
* Etiquette like clockwork: Signal you’re done with a meal by placing knife and fork tips to 10 o’clock and the handles to 4 o’clock.
* Cell phones – can you hear me now? Etiquette experts advise that at functions, keep your cell phone on vibrate and excuse yourself – and leave the room – to answer or make a call.
* Handy handshake tips:
Shake a woman’s hand her and abroad just as firmly as a man’s.
Hold your drink in your left hand to avoid giving a cold, wet handshake.
Never allow a meeting or other event to begin or end without a handshake.
Never shake hands with one hand in your pocket.
Etiquette tips from Pamela Eyring, The Protocol School of Washington, www.psow.com
* Money Bags: One attendee noted having several meeting attendees from Asia paying for their contingents with cash, including one hauling a valise containing $147,000.
* Meetings as Economic Engines. Speaking about international meetings: Terence Donnelly, Experient’s trade show markets VP, noted that over the last 13 years, US share of international travel has dropped by 35%. Since 9/11, travel worldwide has increased 20% while trips to the US declined by 17%.
A 1% increase in tourism in the US would translate to 8.1 million more visitors, $13.3 billion in spending, 153,000 new jobs, and a $3.5 billion increase in payroll.
Rx: Expand the visa waiver program (28 countries participate today). New technology and processes to simplify visa processing at borders. Reduce taxes on travel services such as airlines, hotels and rental cars. Change perception of the international community – 75% of tourists from abroad indicate feeling positive towards the US after a visit.
FYI: Those entering the US under the visa waiver program cannot work or study or stay longer than 90 days.
* Resources:
Experient integrated meeting and event services:
www.experient-inc.com
Visa info:
www.export.gov
businessvisa@state.gov
Experient
July 24, 2007
Washington, DC Convention Center
* Marketing Zing:
Todd Charlebois, president, Attendance Marketing, Inc. and Marian Calvin, Experient’s VP of communications, teamed up for a terrific presentation on marketing. Though meeting industry-focused, the lessons can be applied in other fields. Samples of enlightenment:
Aim marketing efforts at the heart more than the head.
Get your board on board.
Promote your brand image consistently and constantly across media.
With info just a Google search away these days, you’ll attract more prospects by offering “what you NEED to know,” not “what you CAN know.”
Holding a conference? Make sure your program is fluid enough to accommodate timely issues and opportunities to be relevant. Remember: ignoring an issue will not make it go away.
Broadcast fax’ing is making a comeback: “what can be faster than sending a bulleted sheet of real paper?”
Market outside the box: Example: one humane society raised awareness by setting up petting stations near post offices, since petting an animal has been proven to reduce stress.
Market your organization post-event, not just pre-event. That’s the time to lock attendees in, at lower rates, for your next event.
Cancellations? Instead of refunding money, apply the fee towards your next event.
* Food and Beverage: Appeal to not only taste, but the other senses, as shown by the savvy staff of Centerplate, the food service contractors for the Washington Convention Center. Attractive presentation examples included serving sushi condiments in hollowed-out lemons and creative vegetarian alternatives to meet the growing demand for meat/dairy-free choices.
* Etiquette like clockwork: Signal you’re done with a meal by placing knife and fork tips to 10 o’clock and the handles to 4 o’clock.
* Cell phones – can you hear me now? Etiquette experts advise that at functions, keep your cell phone on vibrate and excuse yourself – and leave the room – to answer or make a call.
* Handy handshake tips:
Shake a woman’s hand her and abroad just as firmly as a man’s.
Hold your drink in your left hand to avoid giving a cold, wet handshake.
Never allow a meeting or other event to begin or end without a handshake.
Never shake hands with one hand in your pocket.
Etiquette tips from Pamela Eyring, The Protocol School of Washington, www.psow.com
* Money Bags: One attendee noted having several meeting attendees from Asia paying for their contingents with cash, including one hauling a valise containing $147,000.
* Meetings as Economic Engines. Speaking about international meetings: Terence Donnelly, Experient’s trade show markets VP, noted that over the last 13 years, US share of international travel has dropped by 35%. Since 9/11, travel worldwide has increased 20% while trips to the US declined by 17%.
A 1% increase in tourism in the US would translate to 8.1 million more visitors, $13.3 billion in spending, 153,000 new jobs, and a $3.5 billion increase in payroll.
Rx: Expand the visa waiver program (28 countries participate today). New technology and processes to simplify visa processing at borders. Reduce taxes on travel services such as airlines, hotels and rental cars. Change perception of the international community – 75% of tourists from abroad indicate feeling positive towards the US after a visit.
FYI: Those entering the US under the visa waiver program cannot work or study or stay longer than 90 days.
* Resources:
Experient integrated meeting and event services:
www.experient-inc.com
Visa info:
www.export.gov
businessvisa@state.gov
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